![]() I recently read that people who receive a warm drink (coffee, tea, hot chocolate) from someone feel closer to that person. Offering food and drink gets attention and gives your staffers something more productive to do with their hands than hold their smartphone. One of the oldest ways to bond with people is to break bread with them. Trade Show Booth Activity Idea #8: Hospitality Bonus: their opinions are a natural starting point for a meaningful dialog. Either way, you have attendees engaged rather than just walking by. Some attendees will be willing to share their opinions, while others will only want to see what others have said. They can share their feedback by writing on white boards, Post-It® notes, texting, data-entry kiosks, touch screens, or any way you can capture and display their votes. Trade Show Booth Activity Idea #7: Attendee SurveyĪsk attendees to share their opinions to key questions facing your typical buyers. Just be sure your subject matter experts are also good presenters – if not, get a professional presenter to learn the content, or to interview the expert. Talk about the latest trends, most wanted how-to topics, and biggest challenges your customers face. Get some of that action by hosting presentations by your own subject matter experts or company executives. That’s why most trade shows have many sessions along with their trade show floor. Trade Show Booth Activity Idea #6: Subject Matter Expert TalksĪttendees come to trade shows to learn. You may even have an emcee who cheers on competitors, which will attract even more people. Give the setting a bit of game show pizzazz. Display a leaderboard with the names of the fastest competitors. This works especially well if your product users are motivated by ease and speed of use. Hosting a contest of skill, where attendees compete against the clock or each other, is a sure draw. Trade Show Booth Activity Idea #5: Time Trials Just be sure that attendees can figure out how to play in seconds, and your prizes don’t break any industry gift-receiving rules. As people get excited playing, their enthusiasm will attract even more attendees. Games can be old-school analog or digital interactive games. With the best trade show games, booth visitors learn about your products as they compete for prizes or top-dog status. Trade show attendees like to win prizes and attempt to score higher than their friends. Trade Show Booth Activity Idea #4: Trade Show Games Both AR and VR can help you tell stories and make benefits more explicit. Augmented reality overlays more visual information over the product or visual prompt they see before them. Virtual reality puts your booth visitors in virtual places in locations and at a scale they can’t in real life. Done well, they let attendees experience products in new, more memorable ways. These technologies add high-tech cool factor to exhibitors’ booths. Trade Show Booth Activity Idea #3: Augmented and Virtual Reality Or, just use the photo op as a way to stop attendees and start a conversation. Get your brand into the act with logoed backdrop screens and hashtags or oversized social media post frames. Entice attendees into your booth with fun wearable props, props they can hold, cool things or people they can pose with, or something that exemplifies the event location. Trade Show Booth Activity Idea #2: Photo OpĮven though almost everyone has a camera included with the smart phones in their pocket, they will still stop to get their photos taken at events. Got a small product? Consider amplifying the demo with a live video feed on large monitors. The best demos have movement, noise, and clearly prove your major advantages that matter to buyers. You can also let the attendees get their hands on your product and try it out themselves. So, have your booth staffers demonstrate your products all through the show. Here are 14 trade show booth activity ideas to help generate more booth traffic and engagement: Trade Show Booth Activity Idea #1: Demonstrate Your Productsīuyers come to trade shows to see in person the (mostly B2B) products they don’t feel comfortable buying online. Conversations that become leads and sales. ![]() ![]() You can pull people in, and get conversations started. You can make your booth a mecca of face-to-face engagement. With no activities to host, your booth staffers retreat inside themselves or their smartphones. With no activities in your trade show booth, attendees focus their attention instead where there is movement. And by nothing, I mean standing around in your booth doing nothing. But they can also be mind-numbingly dull, for both attendees and booth staffers. Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |